google.com, pub-3998556743903564, DIRECT, f08c47fec0942fa0 For Ndubuisi Nwobu, life is determination and focus

For Ndubuisi Nwobu, life is determination and focus

By Emeka Chiaghanam 


Ndubuisi Nwobu, Chief Executive Officer, De Geogold Hotels, and Suites, Awka, in his secondary days sometimes accompanied his father to political meetings. In the strict sense, his father wasn’t a politician, nor a card-carrying party member, but had friends who are into politics. His house used to be a rallying point for politicians across parties in the Second Republic. 

 

Such experience offered young Ndubuisi the chance to meet some political bigwigs of the Second Republic that he proposed to get involved in politics to influence whatever level he finds himself. He takes good leadership to heart.   

 

For that reason, he studied political science, and straight from his youth service, he contested for councilorship of his Agulu ward in Awka, later becoming his ward chairman. On his third time running for the chairmanship of his local government, he won. That experience built tenacity in him. He sees challenges as an instrument that paves the way to attain a goal. He believes and advocates that any noble cause is worth pursuing; however, the challenges it poses. 

 

For Sir Nwobu, growing up was fun, and still shudders with some nostalgic memories. One such was in his secondary school days, along with his schoolmates on their way to Nike Secondary School, Enugu from Trans-Ekulu, Enugu stopped at a cashew plantation to pluck some fruits. “We knew it wasn’t allowed, but we always found a way to climb the trees to pluck the fruits. On this particular day, as I was up on the tree plucking fruits, the next thing I saw was the farm manager coming with dogs, and they were throwing stones at me. 

 

It was a scary moment for me, I can’t remember how I jumped down, and while pursued by dogs, I scaled through and ran for my dear life. I can’t forget that incident. Hence, I said to myself, never go to any place where I wasn’t welcomed. I never fathomed that there could be something like bringing dogs and throwing stones when you are up there.” 

 

Hon Nwobu has evolved from his childhood days to who he is today. He described his parents as the most significant influences in his life, “They instilled in me the trait of honesty, decency, inculcating decency in me and my siblings and me, moral and Christian values, always telling us of the need to be hardworking. From my infancy, their style of upbringing was a great influence in my life.”

 

“Growing up I met some teachers like the late Chukwuemeka OC Edozie; he was my principal at National Grammar School Nike, Enugu. Edozie pushed me to make me understand the relevance of hard work. He ingrained it in us to take our studies seriously. 

 

He instilled discipline in us growing up in our secondary school days. Then after my tertiary education, I had an uncle, Prince Jazz Obiegbunike, he would not give you a fish but teach you how to catch a fish.”  

 

“He helped me secure my first employment after my youth service. Those virtues of the family and the school environment were a great influence on my life. On the political front, I would say Alhaji Abubakar Atiku, who I regard as a mentor. I would also like to mention people like Shehu Yar Ardu, Senator Ben Ndi Obi, and Chief Ralph Okey Nwosu. These people have been a great motivation; they are people I would say, I look up to.”

 

Chief was a former Chairman of Awka South Local Government Area and an indigene of Awka. He was born in Sapele, Delta State, and because of the war, came back to Awka during the civil war. He started his primary school education at St. Faith Primary School Awka. Sir, Nwobu said his growing up in a loving family was a stabilising factor in his life. He helped his mother in her business. After school, he would take his bath, eat and join his mother in her business

 

He maintains he imbibed the spirit of entrepreneurship from helping his mother in her business. His father was more of a public servant; he worked at African Timber and Plywood, (AT and P) in Sapele as a personnel manager. Later, as a personnel manager in his uncle’s construction company in Enugu.  

 

Hon. Nwobu did his secondary education at National Grammar School Nike. The hunger to further his education took him to the University of Benin, and Nnamdi Azikiwe University, Awka, studied Political Science and bagged Bachelor’s and Master’s degrees respectively. 

 

The call to serve his fatherland in the National Youth Service Corps took him to Calabar, Cross River State. As a corps member, he served at Police Training College Calabar.   

 

Immediately after his youth service year, he contested for councillorship in his Agulu Ward, Awka, on a non-party basis in November 1987. The drive behind my involvement in politics was to exemplify what I studied and the push that made me contest for election. 


“I didn’t win, though I should have won, but for the older ones who showed me the stuff they were made of. I thought I had everything under me, but somehow they could buy over some of my agents and change the results at some polling units. I lost the election, but it was a great deal of experience. When people support you these days in politics, they bring out their money to support you; they bring out their money to support you not like what they want to gain from you like we have today. They like your personality, and it’s like letting us give him a chance.” 

 

Hon. Nwobu's guiding principle for elective positions is that those who aspire to governance should understand the environment they want to lead effectively. “They should keep in mind that any aspiration is for service. In offering quality service, people will appreciate you. Where I feel bad these days is that people go into politics because they want to make money. That’s wrong and a very wrong narrative. People should play politics for the common good, not for personal aggrandizement, and more importantly, I believe that all you do in life you should put the Godhead first.”

Nwobu temporarily took a leave of absence from politics. Through his uncle’s help, secured employment in the federal service as an administrative officer in the Ministry of Labour and Productivity in Lagos. “I was there for almost four years when I resigned due to pressure from home. My people insisted that I come back to contest for an elective post. That was when Gen. Ibrahim Babangida started experimenting with Option A-4. I had a deluge of support. My people wanted me back home to contest for counseling.” 

 

He resigned from his administrative work at the federal ministry of Labour and Productivity, returned home to contest for councilorship under the Social Democratic Party (SDP), and won. That was where I started my learning process in politics. After that I contested for Awka South Local Government Area chairmanship under the Democratic Party of Nigeria (DPN), I won but was rigged out. The power players hoisted the National Consensus Party (NCP) candidate on us. I took the case to court. There was much pressure on me to collect money and forget the election result, and I told the alleged winner that I wouldn’t.”

 

“I became Chairman Awka South LGA by dint of tenacity. My third time running for the chairmanship I won under PDP in 1998 and I won in all the wards, but it came with a huge challenge to serve diligently. The experience was quite rewarding and worthwhile. People of Awka South will testify of what I was able to do rather than me talking about it.” 

 

His entrepreneurship spirit conceived the idea of having a hospitality outfit, which led to the De Geogold Hotels and Suites’ establishment.  Before then Awka lacked standard hotels, as a well-traveled person, he wondered why he couldn’t find standard hotels in places he had visited. But the satisfaction in building his hotel is incomparable to the staff working for him, “I derive joy when I look around and see the number of staff that working here gives me joy, they are employed and able to fend for themselves and their families. The whole idea was anchored on trying to build hospitality that meets the standard in other places.” 

 

Sir. Nwobu, one-time President of Awka Chambers of Commerce, Industry, Mines, and Agriculture anchors his work ethic, to be honest with oneself. “When you are honest with yourself, you will understand that there is no need to be late to work. You will understand that there is no need to cheat where you earn your income.

 

When you are honest with yourself, you will put up the hard work to generate your salary and maintain the facility. I believe no one will not know when they don’t know or when they are doing what’s wrong. As long as you are honest with yourself, you will put in your best, and as a result, not only will the enterprise grow, individuals within the enterprise will equally grow.”

 

On the Nigeria of his dream; Hon. Nwobu wondered why the country is far behind. He wonders why we have a crop of leaders who often visit other parts of the world, see what leaders in those countries who took upon themselves to develop those places out of patriotism have done and why can’t they replicate the same thing here. 

 

As an Anambra man, he wants the Igbo person’s ingenuity fully expressed beyond the manufacturing hub of the Southeast but Nigeria, “In Anambra, I want to see that which will spur further the ingenuity and entrepreneurship of the Igbo person. Education is also key to that. We need to emphasize the importance of education to our children. The more they are educated, the best for us.”

 

The level of divisiveness in the country worries him, if he finds his way in power, one of his priorities would be to bring together the diverse people’s potentialities. He believes the amalgamation of Nigeria was for a higher purpose. People who exaggerate what they are not put off Hon. Nwobu, it irritates, “whatever you are, keep it to yourself. You shouldn’t carry yourself around branding that with you. The sheer strength in humility yields more.” 

 

Life to him is transitory and much purposeful that one is at peace with God through Christ. He argued that you would appreciate the need to love your neighbour as you love yourself when you are at peace with God through Christ.    

 

At home, he thanked God for blessing him with a wonderful wife. He describes his wife as God sent, “God gave me a wife who understands me so well. I doubt if many women will tolerate my inadequacies with the amount of time given to business, politics, and the groups I belong to.  She still holds the family together, making sure that they are in order, and sustains the respect she has for me. 

 

“She works hard on her own, full of humility. She is not the kind of person that sits at home that her husband has all it takes to take care of the family. She is true to herself, she doesn’t exaggerate who she is, and Godly.” He is married to Ifeyinwa Joy Nwobu, who he calls ‘stainless,’ married with children.   

 

Sir Nwobu would want to be remembered as someone who had a great passion for service, someone who could mentor many leaders, besides someone who was God-fearing and honest.  

 





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